Special topicLightningrouletteextreme2024 China Business Mulan Annual meeting

The 2024 China Business Mulan Annual meeting, sponsored by China Entrepreneur Magazine, was held in Wuzhen from April 26th to 28th. CEO Lei Binyi, founder of worry-free Media, attended and delivered a speech.

A few days ago, Zhou Hongyi, chairman of the company, attracted great attention at the 2024 Beijing Auto Show and was jokingly called "cut-off Hu flow" by netizens. When asked about this, Lei Binyi said bluntly, "this is quite admirable."

He said, "the Master in Red (Zhou Hongyi) was a very active online celebrity in his early years, and then I felt that he was doing security, TOG and TOB business, as if he had not been on the main stage of online celebrities for a long time.LightningrouletteextremeYes. It is no surprise that he became popular this time.

He also revealed that Zhou Hongyi's team contacted carefree Media six months ago and said that "Communication week always wants to be a personal IP."

"I admire such a spirit. At his present age, he is still willing to stand on the main stage and accept new things, and he admires how to turn these influences into things that are really helpful to the enterprise, "says Lei Binyi again.

However, in Lei Binyi's view, Lei Jun is a hot spot in the auto show and a popular online celebrity. This model can be used as a reference for entrepreneurs who are C-end consumers.

However, he also admitted that it is not necessary for the boss to be an Internet celebrity, because not everyone is good at it.

He also cited himself as an example, "although we have incubated online celebrities, I am not fit to stand in front of the stage and be an online celebrity by myself, so I have more than 80, 000 followers on Douyin, but I don't show up." But the path of making good use of new media is worth learning.

A few days ago, JD.com Live with goods also launched Liu Qiangdong's digital avatar. In this regard, Lei Binyi said bluntly, "at this stage, this technology is not so mature, it is better for Qiang Brother and his sister of milk tea to stand in front."

Sina stated: all the minutes of the meeting are arranged in shorthand on the spot and have not been reviewed by the speaker. The publication of this article on Sina for the purpose of conveying more information does not mean agreeing with its views or confirming its description.